(Lynda.com) Серия курсов LogoLounge на англ. языке

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(Lynda.com) Серия курсов LogoLounge на англ. языке

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• Why common shapes are so powerful
• Where stars, hearts, and shields get their meaning
• How using lines in unique ways can impart a message
• What repetition says to a viewer
• When personification is the right strategy

Topics include:
LogoLounge: Shapes and Symbols in Logo Design

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• Exposing complexity with transparency
• Find synergy in numbers
• Creating the illusion of form
• Applying personality with patterns
• Creating a narrative with light and shadow
• Using optical illusion to intrigue

Topics include:
LogoLounge: Visual Effects in Logo Design

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Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.
LogoLounge: Handmade Aesthetic in Logo Design

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• Understanding how globes "read" in design
• How to use water
• The meaning of sun, moon, and stars
• What trees tell us
• Weaving a deeper message with plants
• Storytelling with flowers

Topics include:
LogoLounge: Symbolism in Nature